Nollywood refers to the Nigerian film industry. Nollywood produces the second highest number of movies by volume after Bollywood (the Indian film industry). The market of Nollywood is mostly in Africa and the African diaspora. It has yet to reach the global audience like how Bollywood or Hollywood has captured the globe. This could be because the genres are mostly dramas in African setting which does not cut across all cultures.
The Critics Company
The critics are a group of Nigerian teens from Kaduna in Northern Nigeria. The teens have found a niche in Sci-fic. Their first movie “Redemption” was produced in 2016. They taught themselves visual effects by watching YouTube videos. They faced challenges such as slow internet speed and power cuts during production of their movies.
Their movies focus on super heroes, aliens and supernatural powers. For example, their most recent 10 minutes movie titled “Z-The Beginning” has racked up more than 250 thousand YouTube views. This was such a brilliant movie with great CGI, fight scenes and acting. Unbelievable that it was done by teens from their backyard.
Nowadays, Sci-fic movies are made using highly sophisticated software with large budgets. However, these teens used just a smartphone and a tripod stand made from a broken microphone stand.
The teens were such a hit with the global audience that they were featured in Aljazeera, Africanews and Tamil Nadu news in far away India.
Future of Nollywood
Nollywood movie producers and directors should use this opportunity and harness the creativity of these teens in order to move to the next level. Though Nollywood does make excellent dramas. But in order to reach the next level, they must venture into Action, Thriller and Sci-fic genres.
Huge budgets will not be a limitation since these teens used everyday tools to produce such great content. That is to say, the cost of producing quality movies will be low and the return on investments will be high.
This will provide massive revenues for the industry and finally elevate the reputation of the Nigerian film industry in the global stage. This could even result in top Hollywood actors being featured in Nollywood movies.
Certainly, the coming months and years will decide whether Nollywood does have the management and business acumen to harness the creativity of these young Nigerians. As a result, Nollywood would have diverse movie genres if successful in this venture . Finally, the Nigerian movie industry would compete with Hollywood for global audience.